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FREEDOM IS CALLING: ANSWER IT AT THE NATIONAL CONSTITUTION CENTER
DURING AN EXTRAORDINARY CELEBRATION
OF THE CONSTITUTION'S 225TH ANNIVERSARY

On September 17, 1787, our Founding Fathers signed a revolutionary document that, even today, continues to change the world and inspire passionate conversation. Throughout 2012, the National Constitution Center will serve as the headquarters of a historic milestone: the 225th anniversary of the U.S. Constitution. The Center will engage Americans nationwide during this pivotal election year with an exciting lineup of onsite and online programs that celebrate the freedom and pride that our founding document inspires. The commemoration will culminate in September with a star-studded Liberty Medal ceremony and an array of Constitution Day festivities that honor the Constitution's legacy of freedom.

The Center invites all Americans to reaffirm their commitment to freedom by becoming a signer of the Constitution – either online or on-site at the Center, where visitors will sign a special commemorative 225th anniversary Constitution that will be on display in Signers' Hall throughout the year. The signatures will appear alongside those of dignitaries, politicians and other VIPs who visit the Center in 2012.

As part of the landmark commemoration of the Constitution's 225th anniversary in 2012, the National Constitution Center is launching its first comprehensive brand campaign since opening in 2003. Created in partnership with local brand conversation agency Neiman, the newly unveiled brand celebrates the Constitution's legacy of freedom. The first tangible representation of the Center's new brand is a 30-second TV commercial. The dramatic TV spot illuminates the National Constitution Center experience while evoking the freedom, perseverance and American pride that our founding document inspires.

Freedom is Calling from National Constitution Center on Vimeo.

Press Kit:

• 225th anniversary release
• Brand backgrounder
• The making of our new commercial

To launch our yearlong festivities, Governor Jack Markell of Delaware – the first state to ratify the Constitution – joined us as the first governor to present an official, signed proclamation commemorating the Constitution's historic 225th anniversary. Click here to read his op-ed in the Philadelphia Inquirer about the importance of this milestone anniversary.

Images for Download

Delaware Proclamation signed by Governor Jack Markell in honor of the U.S. Constitution's 225th anniversary.

















 

11-year-old Kiera McNeill of Telford, PA, star of the National Constitution Center's new TV commercial.

















 

A still from the National Constitution Center's new TV commercial. Special effects show Kiera McNeill among child laborers in the early 1900s.














 

A still from the National Constitution Center's new TV commercial shows Kiera McNeill in awe of the Center's award-winning theatrical production Freedom Rising.










 

A still from the National Constitution Center's new TV commercial. Special effects show Kiera McNeill among protesters in the Civil Rights movement.









 

Kiera McNeill stands in front of a green screen while preparing to shoot a scene for the National Constitution Center's new TV commercial.











 

The National Constitution Center's new advertising campaign celebrates the Constitution's legacy of freedom.










 

From left to right - National Constitution Center CEO David Eisner, Kiera McNeill and Delaware Governor Jack Markell sign a commemorative 225th anniversary Constitution. Visitors can sign the 225th anniversary Constitution onsite and online throughout this milestone celebration. Photo credit: Jeff Fusco Photography.